Morrisons man is spared jail after More loyalty fraud
A hapless Morrisons staffer, who defrauded the supermarket giant out of more than £42,000 by loading millions of points on…
loyalty card
Asda trials first loyalty scheme with George Rewards
Asda has started trials of its first ever loyalty programme, some 70 years after the supermarket chain was founded in…
Year Ahead: Can blockchain fix loyalty scheme woes?
The general consensus is that loyalty is broken. Recently we’ve seen Avios close its doors, Waitrose dramatically alter its offering,…
Morrisons gets off lightly over deliberate email breach
Morrisons has escaped with little more than a rap on the knuckles despite deliberately sending nearly 131,000 emails to people…
Loyalty schemes must adapt or die, says Keith Mills
Brand owners might be launching loyalty schemes at a rate of knots but they have been warned they risk alienating…
Retailers struggle to secure true customer devotion
The majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only…
Caffè Nero brings in tech start-up for loyalty push
Mobile wallet start-up Yoyo Wallet is aiming to expand out of the university campus and into the high street through…
Waitrose customers fume at loyalty card cutbacks
Waitrose has found to its cost that you mess with your loyalty scheme at your peril after major changes to the MyWaitrose programme,…
Loyalty schemes ‘must get under skin of shoppers’
Consumers’ appetite for loyalty schemes is showing no sign of waning but – and this is a big but –…
BA pulls plug on Diamond Club loyalty programme
British Airways is scrapping its Diamond Club loyalty programme after terminating its deal with credit card giant MBNA, meaning members will…