Online knock-offs prove boon for luxury goods giants
The rise of fake online luxury goods is actually benefitting the legitimate industry, with high-net-worth shoppers increasingly seeking exclusive, high-touch…
luxury
Mulberry bags new chief as brand plans major reload
Mulberry England, the luxury leather accessories brand beloved of the huntin’, shooting’ and fishin’ London set, has hired a new…
Cartier unleashes the Panther in global WPP Media blitz
Cartier has launched a new data-driven marketing and advertising campaign fronted by its Panther symbol – first introduced in 1914…
Influencers driving luxury shoppers to social commerce
Luxury shoppers are increasingly turning to online influencers for advice before they bag their fashion and beauty items, with exclusive,…
Harrods hires Incubeta for global digital marketing brief
Luxury department store Harrods is aiming to accelerate digital growth and footfall among its highest value customers across key markets…
Burberry brings in Costa chief for digital transformation
Luxury fashion brand Burberry is ramping up its data-driven strategy with the appointment of a senior executive from Costa Coffee…
Wealthy women ‘buy luxury brands as self-indulgence’
Luxury brands are being forced to rewrite their marketing rulebook on the back of a rise in wealthy women buying…
The lap of luxury: Brits refuse to ditch premium brands
The cost of living crisis might be forcing many consumers to batten down the hatches to deal with crippled finances…
Luxury cruise operator briefs MRM to get rich on board
MRM has been appointed by luxury shipping firm Marc-Henry Cruise Holdings, owner and joint operator of Four Seasons Yachts, to…
Brits ditch Gucci, Prada and Chanel for food and booze
The cost of living crisis has turned consumer spending on its head, with Brits now more likely to treat themselves…