Mobile schemes unlocking extra £200m for retailers
Greater use of technology to offer shoppers a more mobile-friendly shopping experience in-store is helping UK retailers to unlock an…
mobile
Digital spend rises 16% to £8.6bn as mobile rules
Brand owners spent a record £8.61bn on UK digital advertising in 2015 – up 16.4% – as ownership of Internet…
Do you have a 9-5 attitude to customer contact?
The Internet may have revolutionised marketing over the last decade and opened up myriad new opportunities for brands to get…
Mobile apps ‘could breathe new life into high street’
Retailers could combat the threat of mass job losses – predicted to be as high as 900,000 by 2025 –…
Mobile marches on but is a mystery to most clients
Mobile advertising may be growing ay eye-watering levels but ignorance among client marketers about how – and indeed whether – the discipline actually…
Sainsbury’s pulls the plug on mobile phone service
Sainsbury’s has ditched its mobile phone service, a joint venture with Vodafone, within just two years of launch after signing up…
£2m clean-up bill for data breach
Companies which suffer a data security breach end up with an average clean-up bill of nearly £2m – a 13…
Five key trends to embrace in 2011
Every year, marketers continue the search for “the next big thing”; the industry wide topic that will make or break…