MSQ scoops integrated brief for Three brand Smarty
Smarty, the SIM-only mobile network powered by the Three UK network has appointed MSQ as its lead integrated creative agency…
mobile
Virgin Media O2 picks inside man for top marketing job
Virgin Media O2 – the newly merged broadband, telecoms and mobile giant – has promoted O2’s brand and marcoms chief, Simon…
O2 and Virgin Media deal green light to fuel pitch frenzy
With the UK competition watchdog giving its initial approval to the £31bn merger of O2 and Virgin Media, the two…
Apple and Google ban update to contact tracing app
The NHS Covid-19 contact tracing app – which has had more calamities than Mr Bean – has hit yet another obstacle after…
Tesco joins with Crisis to help homeless stay connected
Tesco, which has been both praised and slated for its response to Covid-19, is aiming to show its sharing, caring…
Three overhauls online CX strategy with Yext Answers
Mobile phone network Three claims to have avoided the fate of Currys PC World – which has been hit by…
Regulator gives the green light for mobile data tracking
The Government has been given the green light to use mobile phone data in the fight against coronavirus after the…
O2 opens review of CRM brief held by Lida since 2011
Mobile giant O2 has put the frighteners up the new M&C Saatchi “dream team” of CEO Camilla Kemp and chief…
Three spanked over £32.4m customer loyalty penalty
Mobile phone giant Three UK has been accused of ripping off loyal customers by forcing them to pay an extra…
How local data-driven activity can save the high street
There has been a grim inevitability to the recent closure of physical stores from long-standing retail brands. To many, it…