Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
Nielsen
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Firms still struggle to get actionable insights from data
Marketers might be ploughing ever more spend into digital channels but the vast majority have little confidence in the data…
Online ads targeting women ‘fall way short of the mark’
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns…
Carling toasts new Nielsen programmatic data deal
Brand owners are being offered the chance to tighten up their targeting through a new partnership between Nielsen, Sainsbury’s and…