ID expert: ‘Lie to protect your data’
A cyber crime expert is risking the wrath of the data industry after urging online users to lie about their…
online marketing
ICO blasts Street View hysteria
The data regulator has called for calm following what it called ‘emotive’ press reports after Google admitted it had captured…
HomeServe appoints Big Issue-backed call centre
Call Britannia, a Big Issue-backed UK call centre which aims to create 10,000 jobs for the unemployed, has been appointed…
Minister: ‘We won’t batter marketers’
The Minister for Children & Families Tim Loughton has called for a ‘carrot and stick’ approach to advertising regulation, claiming…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
Yet another mobile app? Why bother?
A few years ago, I used to dread the word “viral”; or rather, the statement, “We should do a viral”….