£2m drive promotes organic foods
The organic industry is launching a £2m marketing blitz to promote the benefits of organic food and boost consumer demand…
online marketing
Online porn faces shrinkage
Campaigners are demanding a clampdown on online pornography, after one Tory backbencher described it as “a fire is burning out…
Co-op promotes profits payout
The Co-operative Group has carried out a membership website ‘takeover’ to promote its November share of the profits payment (www.co-operative.coop/membership)….
Brand promiscuity provides opportunity
With real fears about job security, the economy, and rising VAT consumers are making fewer impulse purchases; value is paramount…
The Philips Wake-up Light
Ever heard of a place called Longyearbyen? No? Well it’s one to learn for pub quizzes. It happens to be…
Single view eludes brand-owners
Just 4 per cent of businesses have a single customer view across all consumer touchpoints, despite growing customer expectations that…
Skoda Facebook Connect
We are all told to use the Web to its full effect to make communications with customers meaningful and deeply…
Aloof marketers risk poke in the eye
In the world of modern mass consumerism, who is king? Is it the hard-earned but critical customer, or the battle-hardened…
Tourism Ireland hunts ‘influencers’
Tourism Ireland is the first company to sign up to a new social media analytical tool, called Inspire, which claims…
MPs blamed for Street View let-off
The data regulator has hit back at Parliamentary claims that it was ‘lilly-livered’ in its handling of the Google Street…