CMW lands Nivea for Men digital
Beiersdorf has appointed CMW as its retained digital agency for Nivea for Men to work across the full range of…
online marketing
Mailshots in mix gives 20% lift
Combining direct mail with other marketing activities increases campaign payback by up to 20 per cent, according to a study,…
Wi-Fi plans boost Dr Who show
BBC Worldwide is backing the Doctor Who Experience with a mobile Wi-Fi service exclusive to Olympia, enabling visitors to receive…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
Facebook privacy under fire again
Facebook is facing a fresh backlash after being accused of flouting privacy laws when tens of thousands of users unwittingly…
£6.8bn spent online at Xmas
Chancellor George Osborne may be keen to use the snow as an excuse for the UK’s economic woes, but according…
Best insurance sites revealed
Axa, Liverpool Victoria, Nationwide and Legal & General offer the best online customer experience – against 500 criteria – according…
Direct marketing; it’s the future
A new report confirms what many in the direct marketing industry have been saying for years: the rise of data,…
Lush scraps site after data breach
Home-made cosmetics brand Lush has scrapped its online store, www.lush.co.uk, after admitting that it was hacked repeatedly by fraudsters over…
DM and online up says Bellwether
Direct marketing, Internet advertising and paid search were the only disciplines to see a rise in spend during the last…