Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
online marketing
Browned off ASA bosses expose tanning pill claims
The shady claims of a company which reckons its tanning pills not only offer sun-lovers a “safe” alternative to sitting…
Waitrose ‘sorry’ for online fiasco
Waitrose has been forced into a grovelling apology to its online customers after a barrage of complaints over its new…
Majestic revamps online strategy
Majestic Wine is aiming replicate its high street offering online by tailoring its website to each of its 161-store network,…
Silverpop fingered by Play.com
Online retailer Play.com has blamed email marketing agency Silverpop for the data breach which led to customer names and email…
Why mail boosts ROI on all campaigns
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…
John Smith’s gallops into Aintree
John Smith’s is launching a campaign featuring “Smithy”, the 5-year old racehorse the company owns, who is also the face…
How to find ‘where you are now’…
As consultants in the online marketing sector, there is a common scenario that we see again and again. We meet…
Web law ‘simplified’ for UK firms
A new online service backed by the peer in charge of Internet policy and a former lawyer is aiming “to…
Tesco risks Facebook backlash
Tesco is leaving itself open to a major online onslaught after launching an official Facebook page. With hundreds of Facebook…