Programmatic fears fail to halt march of the machines
It seems that despite widespread concerns that programmatic advertising is open to fraud, when push comes to shove brand owners…
online marketing
Rise of engagement to spark bonanza for data and tech
Data and technology will be the big winners in 2018, according to a new global study by Group M, which…
Effective personalisation? You’re more likely to see yeti
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if…
Direct mail shines like a beacon in ‘post-truth world’
Direct mail may still be derided as “shit that folds” in adland but in the real world the humble mailshot…
Fashion brand spanked over ‘sexually provocative’ ad
Fashion brand Rat & Boa has been ordered to rip down a product listing on its website, which featured a…
Why website downtime can trigger a host of problems
We’ve all had to endure the frustration of trying to buy something online, only to be faced with a frozen…
Online giants baulk at EU plan to overhaul cookie law
Brussels giveth, Brussels taketh away, to borrow a phrase; just as B2B marketers were cheered by the European Commission’s change…
B2B escapes brush with death after EU opt-in U-turn
Business to business marketers who have been spending the past week or so wondering if they will still have a…
Yahoo brand faces chop as breaches prove terminal
Proof – if it were still needed – of the irreparable damage a data breach can inflict on a brand…
John Lewis brings in online personalisation platform
John Lewis is aiming to give customers a better online experience by ramping up the personalisation features on its johnlewis.com…