Covid has given CMOs the chance to prove their worth
Covid-19 might have decimated marketing spend, but UK marketers feel the pandemic has also given them the opportunity to redefine…
online marketing
Ex-eBay gang charged over vile threats to US journalists
Six former eBay employees – including its head of security – have been charged over a vicious and sustained campaign…
Lockdown hell: Betting firms face online advertising fury
Gambling companies have been accused of using celebrity influencers to promote their most addictive products during lockdown, amid calls for Spurs manager…
Laundry app aims to clean up with knackered parents
On-demand laundry app Laundrapp is targeting exhausted parents, who have had to juggle working from home while simultaneously home-schooling children…
Three overhauls online CX strategy with Yext Answers
Mobile phone network Three claims to have avoided the fate of Currys PC World – which has been hit by…
Consumers crave targeted ads but privacy’s still crucial
Marketers are facing yet another privacy versus targeting conundrum with a new study claiming that while consumers want contextually relevant…
Consumers demand action to stamp out fake reviews
Fake news might be Donald Trump’s favourite put down – he even recently suggested that the coronavirus was a hoax…
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
Back to the drawing board: Homebase site rock bottom
Homebase has been rated the worst online retailer in the UK for 2019, with WHSmith and Mike Ashley-owned House of…
Nieri lands global role at gambling giant Stars Group
Former Partners Andrews Aldridge chief executive Martin Nieri has switched client side to take on the role of global director…