Blind spot: Top retailers are fingered for flawed sites
Halfords, Carphone Warehouse, Wilko and New Look have been exposed as having the least accessible UK websites for those who…
online marketing
Marketing ‘one of the best careers for early retirement’
Covid budget cuts have seen marketers endure a torrid 18 months but they can at least console themselves with the…
M&S hunts scores of tech experts in digital expansion
Marks & Spencer is beefing up its digital transformation by hiring nearly 100 new tech specialists as part of its ‘MS2’…
Stop Cyberbullying Day unveils rebranding by Organic
Stop Cyberbullying Day – an annual event founded and co-ordinated by The Cybersmile Foundation which reaches millions of people around…
Spend, spend, spend: Budgets to soar 15.2% to £27bn
UK adspend is forecast to grow by 15.2% this year to reach a total of £27bn, recovering the entirety of…
Publishers’ first-party data ‘to be new media currency’
A double whammy of stricter data protection legislation and fears over gaining consumer consent is opening up a major opportunity…
Revealed: Factors which get Brits to open your emails
Brand recall is more important for email marketing open rates than the subject line’s content but only just, with both…
888 hits the jackpot with data-driven marketing blitz
Online betting giant 888 Holdings has hailed data-driven marketing as a significant factor in its “landmark year” which saw it…
Covid online boom fuels quest for better personalisation
Nearly two-thirds (65%) of online businesses are planning to increase their use of personalisation post-Covid, although the vast majority (63%)…
EasyJet Holidays rolls out AI platform as bookings fly
EasyJet Holidays is aiming to tap into Brits’ pent-up desire to get away from it all by implementing AI technology to…