Brands ‘missing a trick’ as shoppers face big squeeze
As the UK inflation rate reaches 7% and the cost of living crisis hits home for shoppers, Brits are becoming…
online marketing
Sector beats Covid; now it must battle war and famine
UK marketing budgets were revised up to a near eight-year high in Q1 2022, according to the latest IPA Bellwether…
Global marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
Online Safety Bill: Bosses must act now to avoid prison
The Government is finally introducing its Online Safety Bill in Parliament today, some three years – and numerous rewrites –…
CMA exposes online shopping rip-offs with 23red blitz
Nearly three-quarters (71% ) of UK consumers say they have been targeted by misleading marketing tactics while shopping online, including…
Firms willing to pay over the odds for top freelancers
With concerns growing over the “great resignation”, and companies struggling to find suitable candidates, freelancers are witnessing huge demand, with…
Paws for thought: Four-legged influencers are cash cow
The legions of new pet owners might well be onto something with a data analysis showing up to 4 million pets in…
M&S Home to embrace CGI and AR with Happy Finish
Marks & Spencer is aiming to further tap into the growth opportunities of its Home division by implementing a raft…
CX ‘key to unlocking $605bn social commerce market’
Social commerce might be on the crest of a wave, with one forecast predicting the market will be worth $605bn…
Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…