Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
online marketing
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
Contentsquare snaps up rival ‘to take on the world’
Contentsquare, the digital user experience and analytics specialist whose clients include NatWest, Pizza Hut, T-Mobile, Skoda and Lovehoney, has acquired…
New Look recruits digital agency for performance brief
Less than a week after implementing a new tech platform to better connect customer experiences across channels, fashion chain New…
Top brands face official probe for illegal consent cookies
More than 400 companies – including major brands – are facing GDPR investigations across Europe for using unlawful cookie banners to…
Boohoo for DaBaby as rapper is axed by fashion group
Boohoo Group’s menswear brand BoohooMan has axed controversial rapper DaBaby from its marketing activity following his homophobic rant at the…
WPNC scoops Crohn’s & Colitis UK digital services brief
Crohn’s & Colitis UK has appointed integrated agency WPNC to develop the charity’s digital services, including a new online hub…
Covid online surge accelerates ecommerce by a decade
The Covid pandemic may have wiped out thousands of firms across the UK but it has turbocharged the online retail…
Fake reviews and ‘dark UX’ practices to be made illegal
Online businesses have been warned that it could soon be illegal to write or host fake reviews, while those who…
Blind spot: Top retailers are fingered for flawed sites
Halfords, Carphone Warehouse, Wilko and New Look have been exposed as having the least accessible UK websites for those who…