WPNC unveils London’s Air Ambulance Charity TV push
London’s Air Ambulance Charity is launching a major DRTV campaign, backed by online activity, in an effort to both raise…
online marketing
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Hertz sues Accenture for $32m over website car crash
As anyone who has ever had their website redesigned by “experts” will testify, it can be a painful process but…
New entrant targets programmatic direct mail market
Royal Mail is facing its first competitor in the programmatic direct mail sector with the launch a new service, HurdlGram,…
Hooper nets top marketing role for erotica site relaunch
Former Amaze One and Edit chief Sarah Hooper has taken up the role of marketing director at adult retailer Beate…
Optimisation platform boosts Condé Nast engagement
Condé Nast, the company behind Vogue, GQ, and Vanity Fair, is hailing the implementation of a new optimisation platform for…
Mazda revs up data strategy with Jaywing appointment
Mazda UK has appointed Jaywing to handle a major data analysis brief which will see the agency track interactions with…
Direct mail budgets hold firm as adspend hits £22.2bn
Direct mail continues to prove its mettle within the UK marketing mix, helped by a strong performance in Q3 2017,…
Sex charged Magaluf Booze Cruise ad sunk by watchdog
The company behind the “Magaluf Booze Cruise”, which featured in The Inbetweeners Movie, has been slapped down by the ad…
Affiliate marketing industry warned over privacy failings
The affiliate marketing industry has been warned to clean up its act – or else – following an international probe…