Pets at Home overhauls online marketing strategy
Pets at Home is aiming to ramp up online sales by implementing a new digital content production and delivery platform,…
online marketing
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…
Big issues to tackle in 2017: the looming skills crisis
It may seem like the stylus is stuck on the record, but much like vinyl, the skills shortage does not…
Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…
Half of all online ads ‘never reach the target market’
New evidence has emerged of the wastefulness of many online ad campaigns, with a major study revealing that only just…
Top ecommerce brands are ‘all data and no action’
A forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK reveals that…
Forget ads, most people trust social media far more
Further proof it it were still needed of the rising influence of social media has come in the form of…
Content sharers ‘are nine times more likely to buy’
Brand owners are being urged to tap into online consumer sharing activities to identify and predict new customers, on the…
Direct mail proves its mettle despite online assault
Direct mail spend will hold firm in the face of a new surge in online spend and predicted wholesale cuts…
Rise in ‘ghost’ accounts fuels email marketing fears
Marketers who are backing their email campaigns to cut through the clutter better think again; nearly half (45%) of all…