online marketing

Morrisons plots online assault

Supermarket chain Morrisons is planning a major online attack on its rivals by roll out a new e-commerce site, Morrisons.com,…



Waitrose ‘no threat to Ocado’

Waitrose has rejected claims that it is threatening its partnership with delivery service Ocado after revealing its new £10m website,…



Virgin Atlantic overhauls rewards

Virgin Atlantic is to relaunch its social travel community site, www.vtravelled.com, by rewarding Flying Club members using video gaming techniques….


ASA probes Facebook and Twitter

From today (March 1), brand owners which operate Facebook pages and Twitter feeds now face possible censure from the Advertising…



Social media blitz backs ck one

Calvin Klein is embarking on a global multi-platform campaign – including its biggest social media blitz to date – to…



Mumsnet U-turn on censorship

Mumsnet, the online forum which wields huge influence on politicians and marketers alike, has been forced into an embarrassing U-turn…