Global boosts TfL poster offer in major data-driven push
Media and entertainment group Global has launched its new eight-year advertising contract with Transport for London by ushering in what…
OOH
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Wilkinson Sword Intuition unveils ‘bluntly honest’ push
Edgewell Personal Care is launching a major new pan-European campaign for female shaving brand Wilkinson Sword Intuition, by “boldy going…
‘Mammoth’ campaign aims to save ‘at risk’ orangutans
Borneo Orangutan Survival UK is aiming to tap into the upcoming National Wildlife Week (April 5-9) to educate the British…
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months,…
Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…
Sniffable ad opens Sure blitz on ‘smelly naughty bits’
Antiperspirant and deodorant brand Sure is launching a “sniffable” billboard which allows passer-by to get a whiff of the new…
EE forced to pull the plug on ‘Clocking Off’ ad campaign
A major EE ad campaign, designed to show how its Wi-Fi 7 Smart Hub Pro and Smart WiFi Pro can…
‘Whimsical’ Duracell ads push bitter truth about safety
Duracell is ditching its rampant rabbit for a new out-of-home campaign highlighting its innovative product safety feature; the fact that…