RNLI scraps Xmas appeal for ‘perfect storm’ DM blitz
The RNLI has ditched its traditional Christmas appeal to launch a major direct marketing fundraising campaign – which will see…
opt-in
RNLI axes opt-in as ‘perfect storm’ batters fundraising
Lifeboat charity RNLI is ditching its belt and braces approach to gaining consent for marketing by scrapping its opt-in only…
Crisis? What crisis? GDPR fuels more potent marketing
Predictions that GDPR would ravage through the marketing industry like a plague of locusts have been blown out of the…
Lords cold call ban ‘to fuel more nuisance calls not less’
The Telephone Compliance Council has waded into the row over the House of Lords vote in favour of a ban…
Industry body probes huge cost of telemarketing opt-in
The Telephone Compliance Council, the organisation set up to address the regulatory threat to firms which rely on calling consumers,…
New industry body to tackle threat to outbound calling
Brand owners, telemarketers, data professionals and trade bodies are being urged to join a new industry group which is being…
ICO rebuffs GDPR guidance failings despite RNLI rethink
The Information Commissioner’s Office has dismissed claims that it has been too slow in issuing guidance for the EU General…
Full opt-in is not only GDPR solution, insists DMA chief
DMA head of preference services, compliance and legals John Mitchison has advised companies not to get too hung up on…
RNLI opt-in goes down a storm as response trebles
Anyone still harbouring doubts about the wisdom of embracing an opt-in marketing regime need look no further than the RNLI’s…