‘Teflon’ Facebook sees ad spend rise by nearly 50%
Consumers may be worried about Facebook’s data governance but predictions that the Cambridge Analytica data scandal would trigger a mass defection…
personal data
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
Just 2% of consumers trust agencies with their data
Marketing and advertising agencies have a mountain to climb when it comes to gaining consumers’ trust in handling their personal…
Callcredit brand axed as company rebrands TransUnion
Callcredit, the company which started life as an offshoot of the Skipton Building Society in 2000 before being sold last…
Major UK data firms under scrutiny as watchdog bites
Some of the UK’s leading data companies, including CACI, Experian, Equifax, TransUnion (formerly Callcredit) and Data8, are among those firms…
Denham under fire over ‘unchallenged’ Facebook fine
Information Commissioner Elizabeth Denham has been castigated for announcing that her office intends to fine Facebook £500,000 over the misuse…
Emma’s Diary first broker to be fingered in ICO probe
Emma’s Diary, the brand set up 25 years ago to target expectant and new mums, has become the first list…
Firms bogged down in data; clueless what to do with it
The wisdom of brands embracing multiple customer data collection points has been brought into question after more than a third…
World’s biggest tech firms accused of flouting GDPR
It seems Google is not the only company struggling to come to terms with GDPR; according to an analysis of…
Google GDPR shortcomings leaving ad clients exposed
Google’s failure to get to grips with GDPR is leaving many firms which use its advertising services, particularly ad-funded websites…