New campaign urges young voters to enlist three friends
A new campaign is being launched to mobilise the youth vote by urging young people to encourage three of their…
political advertising
Labour and Tories ramp up mailshots as election looms
Claims that the July 4 general election will be won or lost on Instagram and Facebook appear simplistic at best,…
Middle class ‘in crisis’ as parties gear up for final push
Nearly half a century after Saatchi & Saatchi devised the poster proclaiming “Labour Isn’t Working” in the run-up to the 1979…
Unison exposes the ‘cons’ in outdoor election campaign
Unison, the UK’s largest trade union, has launched a digital out-of-home campaign, “No Pros. Just Cons”, which aims to mobilise its…
Sagacity data geeks predict result of general election
As a very data rich organisation, with data on every household, here at Sagacity it is always tempting at election…
When will politicians and pollsters tap marketing data?
Between now and July 4, we are going to get a lot of data and stats thrown at us. It…
Industry steps up campaign to demystify political ads
The advertising industry is renewing its awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads…
Just Vote gets down and dirty to get youth to the polls
Britain’s youth are being targeted by a new ad campaign which aims to make politics more enticing by using inuendo-fuelled…
ICO warns political parties over abuse of personal data
The UK’s political parties have had a warning shot across their bows over their use of personal data during the…
Supermarket sweep: Shoppers buy into Labour offers
The pundits might still be cautious over a Labour Party victory in the July 4 General Election but if supermarket…