New campaign urges young voters to enlist three friends

voting_politics_electionA new campaign is being launched to mobilise the youth vote by urging young people to encourage three of their friends to go to the polling station on July 4 and cast their vote.

Dubbed “Triple the Vote”, the initiative is being backed by the Give An X Coalition with a film written and directed by Abigail Wilson and produced by Park Pictures London.

Set to the track ‘Delta’ from British musical artists Mount Kimbie, the film tells the story of four young friends around the country hitting the group chat to share the daily frustrations that make up the life of a young person living in the UK today.

Shot using multiple camera rigs in and around London last weekend, the film also includes a cameo from the director, who said: “I wanted to write something that reflects the types of discussions myself and friends are repeatedly having.

“Showing a group of mates from all over the UK battling some harsh realities right now felt real, and right for this. Triple the Vote is about encouraging people who share your values to show up for their beliefs by showing up at the polls on July 4. Voting is a privilege and indispensably important. I couldn’t not jump on this.”

The film was pulled together within three weeks as part of a self-initiated development process by Park Pictures, whose head of talent and new business Simone Sebastian added: “As a production company known for nurturing young talent, there was no question that we would support the Triple the Vote initiative.

“The results of this year’s election will affect everyone in the UK, not to mention the talent we work with who are part of a demographic that has been most burdened by the outcomes of previous elections.”

The campaign also includes artwork featuring the letter “X” from some of the UK’s leading artists. The Art to the Polls initiative includes Anish Kapoor, Chris Ofili, Axel Scheffler, Michael Craig-Martin, Danielle Brathwaite-Shirley, Violeta Sofia, Raafaye Ali Sheikh, Craig and Karl, Jon Burgerman, and Ken Nwadiogbu.

Related stories
Labour and Tories ramp up mailshots as election looms
Middle class ‘in crisis’ as parties gear up for final push
Sagacity data geeks predict result of general election
Unison exposes the ‘cons’ in outdoor election campaign
When will politicians and pollsters tap marketing data?
Industry steps up campaign to demystify political ads
Industry acts to try to ensure political ads are working
Just Vote gets down and dirty to get youth to the polls
ICO warns political parties over abuse of personal data
Supermarket sweep: Shoppers buy into Labour offers