BT becomes launch client for 100% recycled posters
Outdoor specialist Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide…
Posterscope
Posterscope tool forecasts when consumers will return
Brand owners who ditched outdoor advertising in their droves due to Covid restrictions have been given the heads-up on when…
Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
Co-op Health embraces power of data for outdoor blitz
Co-op is aiming to drive awareness of its NHS repeat prescription service by combining the scale and reach of out…
Clients offered realtime slots for digital outdoor ads
Outdoor media specialist Posterscope is launching a new trading platform which it is claimed enables the planning, purchase and activation…
Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
Will Covid-19 bring a new era of location data sharing?
When it comes to location-based marketing, it is fair to say that there has never been a single point of…
Guinness heads outdoor to home in on Six Nations fans
Guinness is exploiting its sponsorship of the Six Nations by encouraging rugby fans to neck more pints of the black…
Three steps to ensure location data puts you on the map
There is growing recognition that the application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant…
Dentsu Aegis hands top EMEA role to data boss Walker
Dentsu Aegis Network, the group behind the likes of Merkle, Gyro, iProspect, Carat and Posterscope, is aiming to reinforce its…