Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…
Posterscope
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
Diageo taps into sunny spell for Smirnoff Cider OOH ads
Diageo is beefing up its summer campaign for Smirnoff Cider with the launch of new digital outdoor initiative that activates…
Vauxhall taps into traffic jams for Insignia launch push
Traffic jams might be the bane of the modern day motorist but for Vauxhall they could prove anything but with…
Shop Direct signs up for ‘always ready’ ad-serving plan
Shop Direct is set to launch real-time, digital out-of-home campaigns with tailored creative executions, optimised by time, location and audience…
Santander first brand to use Posterscope AI-driven OOH
Santander is the first brand to embrace a new Posterscope programmatic ad service which, it is claimed, enables clients to…
Doom outdoor blitz makes data the magic bullet
Proof of the outdoor industy’s love affair with data insight has come in the form of a new campaign promoting…