Publicis bangs data drum as Epsilon deal is finalised
Publicis Groupe has shaved $450m (£360m) off the price of data-driven marketing giant Epsilon, closing the deal for a final…
Publicis
Arc torpedoed again as three merge for Publicis Poke
Two years after the Arc London brand was brought back from the dead, it has once again been consigned to…
Digitas hires ex-Ogilvy chief for top data analytics role
Publicis owned Digitas UK has appointed former Ogilvy head of data analytics Leila Seith Hassan to head up the agency’s data…
Levy demands new data tax but fails to mention Epsilon
Technology firms should be forced to pay extra tax to compensate online users for the use of their personal data,…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
Publicis appoints Microsoft data chief to top Spine role
Publicis Group is bolstering the senior team for data platform Publicis Spine by appointing Microsoft global digital and analytics chief…
Gyro hires Publicis chief Emma Rush to lead UK agency
Gyro UK has appointed Publicis managing director of data services and transformation Emma Rush as president, effectively succeeding Kate Howe…
Publicis hires Isobar chief to run data platform Spine
Publicis Group has appointed Isobar chief executive Karl Weaver as UK country lead for Publicis Spine, the agency’s insight platform…
Publicis unites data and tech for ‘individual targeting’
Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…