Epsilon shields Publicis from worst excesses of outbreak
Publicis Groupe has hailed the performance of data-driven marketing division Epsilon for providing a major buffer against the Covid-19 pandemic,…
Publicis
Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Epsilon flexes data muscle as Publicis retains Novartis
Publicis Group’s $3.95bn (£3.1bn) acquisition of Epsilon – claimed to provide clients with “data capabilities that are second to none”…
Publicis bangs data drum as Epsilon deal is finalised
Publicis Groupe has shaved $450m (£360m) off the price of data-driven marketing giant Epsilon, closing the deal for a final…
Arc torpedoed again as three merge for Publicis Poke
Two years after the Arc London brand was brought back from the dead, it has once again been consigned to…
Digitas hires ex-Ogilvy chief for top data analytics role
Publicis owned Digitas UK has appointed former Ogilvy head of data analytics Leila Seith Hassan to head up the agency’s data…
Levy demands new data tax but fails to mention Epsilon
Technology firms should be forced to pay extra tax to compensate online users for the use of their personal data,…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…