Currys hires AMV agency to demystify AI for the masses
UK tech retailer Currys has strengthened its relationship with the AMV Group to realise its ambition to become “the home…
retail marketing
Morrisons takes on Nectar with ‘More Partner Points’
Morrisons is continuing to beef up its More Card loyalty programme by signing up more than 300 brands for the…
F&F tackles life’s mishaps with ‘Style It Out’ platform
Tesco clothing and home brand F&F is aiming to show how the range can provide the composure to face life’s…
B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
Moss brings in shop to put finishing touches to rebrand
Moss – the retailer which recently rebranded from Moss Bros and can trace its roots back over 170 years –…
Iceland eyes adspend boost with retail media overhaul
Iceland and its large-format store brand The Food Warehouse have partnered with retail media specialists Gig Retail to fast-track their…
Asda boosts retail media offer with data-driven channels
Asda is expanding its retail media proposition to offer brands access to first-party data activation capabilities on 10 million shoppers…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Most Brits hold on for sales but many live to regret it
Confirmation – if it were needed – that Brits love nothing more than a bargain has emerged in a new…
Screwfix appoints new agency for advertising overhaul
Kingfisher-owned Screwfix is plotting a major overhaul of its advertising and marketing activity following the appointment of M&C Saatchi Group UK,…