Mobile retargeting ‘ten times more likely to clinch sale’
Online retargeting might be the bane of consumers’ lives, with concerns that firms are following them around the Internet, but…
retargeting
Facebook privacy update is ‘just a regulatory sweetener’
Facebook’s latest privacy overhaul – in which it has vowed to let users stop it from tracking them when they…
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Consumers warn brands: ‘stop stalking us online or else’
Brands which use online ads that stalk consumers as they move from website to website risk reputational damage and even…
New entrant targets programmatic direct mail market
Royal Mail is facing its first competitor in the programmatic direct mail sector with the launch a new service, HurdlGram,…
New Govt probe to scrutinise behavioural data market
A new investigation is being launched into how online advertisers are using behavioural data for micro-targeting, in a move which…
Why retargeting is crucial to marketing
Want to deliver different sales messages to different browser segments? Targeting each segment with tailored ads, means each potential customer…