Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
ROI
Triple whammy holding back customer lifetime value
Despite growing awareness that customer lifetime value (CLV) is a better method for measuring success than return on investment (ROI),…
New tool claims to link ROI from marketing to final sale
The quest for joined up marketing is hard enough, attributing ROI to disparate marketing channels nigh on impossible but help…
Why retargeting is crucial to marketing
Want to deliver different sales messages to different browser segments? Targeting each segment with tailored ads, means each potential customer…