‘We need to stop gazing at our navels and make waves’
Advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and the industry must “think big” again to unlock…
ROI
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Triple whammy holding back customer lifetime value
Despite growing awareness that customer lifetime value (CLV) is a better method for measuring success than return on investment (ROI),…
New tool claims to link ROI from marketing to final sale
The quest for joined up marketing is hard enough, attributing ROI to disparate marketing channels nigh on impossible but help…
Why retargeting is crucial to marketing
Want to deliver different sales messages to different browser segments? Targeting each segment with tailored ads, means each potential customer…