Use GDPR to reshape your customer engagement efforts
When GDPR comes into effect in May, data accuracy will certainly be crucial, but the ways in which the new…
Royal Mail Data Services
Brands urged to clean up data to clean up with GDPR
Businesses are being urged to put data cleanliness at the top of their agenda when it comes to getting in…
Lack of GDPR guidance fuels fears over bombardment
A toxic mix of inertia and perceived inaction on the part of the Information Commissioner’s Office threatens to trigger a…
Dirty data ‘costs firms up to 6% of annual revenues’
The war against poor quality customer contact data has been raging for decades but few have managed to put a…