Yawning productivity gap costs UK firms £40bn a year
Marketers might sometimes stand accused of sleeping on the job – especially when it comes to gaining the right skills…
skills
New DMA chair calls on industry to prove its worth
Former Disney marketing chief and incoming DMA chair Tony Miller has issued a rallying cry for the data-driven marketing industry…
That was then, this is now…for the digital skills crisis
In the first of a series of articles, Decision Marketing revisits the major industry issues we pinpointed at the end…
WACL mentoring scheme targets new female leaders
Marketing and advertising female empowerment group WACL, which is celebrating its 100th anniversary, has launched the latest round of its…
‘Soft skills more vital than tech expertise’ for AI gains
Business chiefs have claimed that 40% of their workforce will need to be reskilled within 36 months in order to…
ChatGPT fuels rise in students on computing courses
Depending on who you believe, AI either poses profound risks to humanity or is set to save the planet but,…
AI to turbocharge economy but staffing threat looms
The rise of AI could give the UK economy a major shot in the arm, creating £200bn in additional revenues through…
AI likely to create far more jobs than it will swallow up
Much has been made of the threat to jobs posed by artificial intelligence but rather than stealing roles the opposite…
Govt hails plan to create a million more creative jobs
UK Culture Secretary Lucy Frazer has pledged that the UK creative industries will get a 1 million job boost through…
DMA brings in training guru Hamilton for board role
The DMA is aiming to bolster its skills development programme by appointing learning and marketing best practice advocate and former…