‘Insider culture’ puts diverse talent off joining industry
The advertising and marketing industry is perpetuating an “insider culture”, that is making careers in the sector feel inaccessible to…
skills
Where will we be in 2023… with the skills shortage?
In the first of a series of articles, Decision Marketing looks at the major issues facing the UK marketing industry…
Marketing companies act on burnout but fears remain
The vast majority (75%) of marketers believe their employers now take the mental health of their employees more seriously since…
Bullish marketers upskilled and raring to get stuck in
Marketers believe they are emerging fitter, stronger and with the right skills to succeed in the future, following the challenges…
GM signs deal to train its marketers to be ‘best in world’
General Motors has signed a major deal with online learning provider Circus Street to provide a worldwide marketing upskilling programme…
Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
Paragon apprentice roll out aims to attract young talent
Paragon Customer Communications has launched a nationwide apprenticeship programme, timed to coincide with National Apprenticeship Week, aiming at developing key…
Triple whammy holding back customer lifetime value
Despite growing awareness that customer lifetime value (CLV) is a better method for measuring success than return on investment (ROI),…
In-demand AI skills trigger scramble to bridge the gap
The rise of artificial intelligence and machine learning has triggered yet another looming skills crisis, with marketers identifying these techniques…
Blueberry Wave launches in-house training academy
Data specialist Blueberry Wave is attempting to tackle the skills shortage by joining forces with the IDM to launch its…