GM signs deal to train its marketers to be ‘best in world’

GMGeneral Motors has signed a major deal with online learning provider Circus Street to provide a worldwide marketing upskilling programme as a part of the car giant’s efforts to modernise its global activities.

The move follows the launch of GM’s “modern marketing initiative” last year, designed to give GM’s marketing teams the resources to develop, train and advance their skills.

The programme identified 22 key skill sets, with the ambitious goal of making their marketing the best in the world.

After an extensive due diligence process, GM has chosen Circus Street as its learning programme partner to upskilling GM’s marketers in four key areas; marketing innovation, modern martech, content, storytelling and personalisation.

It is no secret that best-in-class learning programmes not only help retain talent and enable employees to excel in their current jobs, they also provide compelling platforms for talent attraction.

Circus Street was launched ten years ago and has now trained more than 500,000 employees across 150 countries, in 100+ learning topics in 11 languages.

GM global chief marketing officer Deborah Wahl said: “Our goal is best-in-world marketing. Over the past year or so, we’ve searched to find the best course catalogue providers for developing our marketing team. We have laid the foundations for what we believe will catapult us into the future. We look forward to the great things we will accomplish with our new digital provider.”

Circus Street president Jonny Townsend added: “We’re proud to be selected as the digital training partners by such an amazing global company as General Motors. This is an exciting time for digital transformation in the automotive sector. We’re delighted to be helping GM in their efforts to educate their teams to take advantage of all the opportunities that digital offers GM and their customers.”

Circus Street already works for more than 200 clients, including Procter & Gamble, Nike, Coca-Cola, Pfizer, Nestlé and Sanofi across marketing and commercial teams on a broad range of digital skills, from ecommerce, social media, digital marketing to big data and analytics.

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