How positivity can help brands fight the Covid gloom
The marketing sector is facing a unique challenge at the moment. While the current restrictions are obviously necessary – and…
social media
Twitter braced for $250m fine over ad targeting breach
Twitter has admitted it is facing a fine of up to $250m (£191m) from the US authorities for exploiting users’…
Audi grovels over ‘dumb’ and ‘creepy’ online campaign
German car giant Audi might have won more advertising awards than you can shake a stick at but it is unlikely…
Facebook spend cut by a third even before boycott bites
Those who claimed the social media advertising boycott would make little difference might have to eat their own words after…
TikTok whacked again over abuse of kids’ personal data
Social media sensation TikTok, which is under investigation over data protection breaches on both sides of the Atlantic, has been…
Lidl hires We Are Social for digital marketing business
Lidl GB handed its social media marketing account to We Are Social, following a review that kicked off in January…
Samsung appoints Rapp to handle UK social media brief
Rapp has scooped its first major account since merging with Proximity London last month, with leading electronics brand Samsung handing…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Clock ticking on TikTok as EU probes data compliance
Social media platform TikTok – recently dubbed “a marketer’s dream” – is under increasing pressure over its data protection record…
Lego pulls online marketing over global racism protests
The Lego Group has pulled all its online marketing for at least a week after pausing activity for dozens of…