Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…
streaming
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
Brits will take ads – but at a price – as streaming soars
The explosion of streaming platforms and the availability of diverse content have led to a major shift in the way…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
ITVX streaming service set to launch early next month
ITV’s new free streaming service, ITVX, which replaces catch-up service ITV Hub, will finally launch on December 8, with a…
TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…
Subscription services braced for major exodus in H2
Subscription brands are being urged to overhaul their payment options amid claims the cancellations seen so far are merely the…