TMW axes Unlimited as it unveils Freely launch activity
Freely, the new free TV service by the BBC, ITV, Channel 4, and Channel 5, has launched its first integrated…
streaming
Brits reject Amazon Prime ‘pay extra to go ad free’ plan
Amazon might have narked millions of its customers by effectively forcing them to view advertising on Prime movies and TV…
Subscription services fight off fatigue as Netflix soars
Fears that consumers would be ditching subscription services in their droves have proved wide of the mark with Netflix sales…
Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
Brits will take ads – but at a price – as streaming soars
The explosion of streaming platforms and the availability of diverse content have led to a major shift in the way…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…
Channel 4 brings Nectar on board for All 4 ad platform
Just 24 hours after ITV signed up DunnHumby and Boots Media Group to support a new targeting tool for its…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…