Heineken puts boozers on tap with ‘Pubscription’ plan
Heineken has partnered with Amazon to launch a new streaming-inspired platform which allows Brits to browse pubs by category, invite…
streaming
EE TV highlights flexible packages with Netflix ad push
EE is launching a new campaign showing how households can flex their TV package to include Netflix and catch this…
Channel 4 partners with CACI for Geo Mapping tool
Channel 4 has joined forces with consumer and market intelligence specialist CACI to unlock smarter geotargeting of audiences as part…
Channel 4 unveils Enhance tool to lift existing TV ads
Channel 4 is continuing to expand its advertising services with the launch of a new dynamic optimisation platform, designed to…
Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…
Netflix expands programmatic ad trials in EMEA region
Netflix is boosting its programmatic offering in beta in the EMEA region, in a move designed to provide more buying…
Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Young raid Bank of Mum and Dad and hold all the cards
The days when the Bank of Mum and Dad was mainly used for a leg-up on the property market are…
Amazon unveils self-service TV ad platform for SMEs
Brands of all sizes that sell on Amazon in the UK are being targeted by the launch of a new…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…