Waitrose scores top marks for festive email activity
The jury may still be out on which festive TV campaign has been most successful but according to a direct…
supermarket
Tesco admits defeat by pulling the plug on Tesco Direct
Tesco has finally waved the white flag on its attempt to take on the might of Amazon and Argos by…
Consumer trust on rise over retailers’ data governance
Fears that the retail sector could suffer under GDPR by struggling to win consumer trust when it comes to handling…
Sainsbury’s hunts agency for direct marketing brief
Just 24 hours after revealing that its future lies in data-driven marketing, it has emerged that Sainsbury’s is now planning…