Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…
supermarket
Supermarket sweep: Whose shoppers are healthiest?
UK supermarkets may have been on a major drive to improve the nation’s waistlines and well-being but it appears not…
Asda unveils ‘shamelessly fun’ debut campaign by Havas
Asda has launched its first major ad campaign since appointing Havas London earlier this year, which is designed to build…
Publicis swoops for retail digital ad platform CitrusAd
Publicis Groupe is beefing up its data-driven marketing capabilities with the acquisition of the CitrusAd digital advertising platform, used by…
KFC marketing chief heads to checkout for top Asda job
KFC chief marketing officer Meg Farren is swapping fast food for cheap as chips shopping by joining supermarket giant Asda as…
Ocado launches online ad scheme and data platform
Ocado is aiming to woo more brand owners with a twin initiative that sees the retail giant roll out a…
Price is right as Aldi gets thumbs up from UK shoppers
Aldi’s middle aisle Specialbuys might get shoppers into a tizz on Thursdays and Sundays but it seems the everyday bargains…
Amazon’s tech and data combo could knock out big four
It seems that Tesco’s new boss Ken Murphy has not just plucked out of the air his claim that customer…
Here we go again: Online delivery slots ‘like hot cakes’
Three of the UK’s biggest grocery chains have warned shoppers that their online delivery slots are being snapped up like…
Tesco reprises ‘Clubcard Prices’ in fresh swipe at rivals
Tesco is ramping up the supermarket loyalty wars with the launch of a new round of “Clubcard Prices”, which sees…