Double-jabbed Santa axed from shorter Tesco festive ad
Tesco appears keen not to stoke the controversy over its festive TV spot, featuring a double Covid jabbed Santa, after…
supermarket
Asda picks Eagle Eye – and Tesco skills – for loyalty trial
Asda has turned to the company backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason to…
Asda data insight platform targets shoppers and brands
Asda is implementing a new data insight platform to enable the UK supermarket giant and its FMCG suppliers to boost data-driven…
Tesco customer data ‘not affected’ as hackers strike
Tesco has moved swiftly to reassure customers that there is “no reason” to believe any of their personal data has…
UK supermarkets ‘losing millions from online shopping’
UK supermarkets might have emerged as the big winners from the Covid-induced online shopping stampede but it seems the higher…
Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…
Supermarket sweep: Whose shoppers are healthiest?
UK supermarkets may have been on a major drive to improve the nation’s waistlines and well-being but it appears not…
Asda unveils ‘shamelessly fun’ debut campaign by Havas
Asda has launched its first major ad campaign since appointing Havas London earlier this year, which is designed to build…
Publicis swoops for retail digital ad platform CitrusAd
Publicis Groupe is beefing up its data-driven marketing capabilities with the acquisition of the CitrusAd digital advertising platform, used by…
KFC marketing chief heads to checkout for top Asda job
KFC chief marketing officer Meg Farren is swapping fast food for cheap as chips shopping by joining supermarket giant Asda as…