Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…
supermarket
Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…
Aldi dating app aims to get to the heart of the matter
Discount supermarket Aldi is aiming to drum up business and show the love North of the Border with the launch…
Retailers drown their sorrows as booze sales slump
You might think that hard times call for hard drinking but it seems the opposite is true with new figures…
Sainsbury’s offers up Nectar nuggets for data-led push
Sainsbury’s is launching a truly data-driven ad campaign which uses Nectar insights to flag up the favourite shopping habits of…
Co-op hands Nelson reprised top customer officer job
The Co-op has finally reinstated the role of chief membership and customer officer – last held by Matt Atkinson over…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Brits turn to loyalty schemes as purse strings tighten
Loyalty schemes are becoming a key battleground in the fight to win over consumers during the cost of living crisis,…
Unexpected voice in bagging area? Tesco hunt goes viral
Tesco might just have bitten off more than it can chew after launching a TikTok campaign to find a customer…