Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
supermarket
Tesco and Sainsbury’s refute claims of ‘dodgy’ offers
Tesco and Sainsbury’s have hit back at claims that they are both using “dodgy” pricing tactics which can make their…
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
Morrisons drafts in Tesco expertise for More Card boost
Morrisons is turning to Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and…
Supermarket giants say BOGOF to BOGOFs ‘for now’
Sainsbury’s and Tesco are planning to continue to shun multi-buy promotions – the so-called BOGOF deals – despite the Government…
Loyalty clubs helping retailers and shoppers fight crisis
UK consumers might be increasingly reliant on loyalty schemes during the current economic crisis but it seems they are also…
Waitrose customers throw hissy fit over empty shelves
Waitrose is facing another tongue-lashing from its well-heeled shoppers, this time over empty shelves, with some outlets looking more like…
Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…
Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…