Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
technology
WHSmith picks AI platform for data-driven retail boost
WHSmith has signed a major deal to implement a new data and analytics platform to support the acceleration of the…
Data-driven firms ‘adopt AI faster and trounce rivals’
Smaller companies that make data a strategic priority are not only faster to adopt AI, they are also outperforming their rivals,…
Female AI wipe-out fears spark call for skills shake-up
The current approach to technology skills is not fit for purpose, leaving women at increased risk of being left behind,…
New DMA Scotland chief puts ethical AI at top of agenda
The DMA UK is overhauling its presence in Scotland in support of the country’s AI strategy, underpinned by the appointment…
CIM unveils new qualifications for marketers to thrive
Marketers are being offered a new suite of qualifications from the Chartered institute of Marketing, designed to provide the skills and…
Tealium jumps into bed with Trade Desk for adtech boost
Global customer data platform Tealium has struck a new deal with adtech provider The Trade Desk to offer clients a…
M&S boss dismisses loyalty club-only deals as ‘tricksy’
Marks & Spencer has ruled out launching loyalty club member-only offers, despite running trials of “Sparks Prices”, with chief executive…
ICO steps up GenAI warning despite Snapchat let off
The Information Commissioner’s Office has reiterated its warning to organisations that they must not ignore data protection risks associated with…
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…