Cadbury uses GenAI to place customers in classic ads
Cadbury has launched a new GenAI-powered tool named “My Cadbury Era” which places users in classic Cadbury posters as part…
technology
Publicis Media bolsters data and tech with new CTO
Publicis Media UK is aiming to beef up its tech, data, product and AI strategies with the appointment of a…
Amazon Prime Day: How to grab a big slice for next year
Another year, another Amazon Prime Day has been and gone. The first 24 hours of this year’s event saw £633.4m spent…
Cavalier approach to data holding back adoption of AI
Brand owners might have put data quality, consistency and silos on the back burner for years but this cavalier approach…
Third of small firms don’t advertise despite the benefits
The UK’s army of small firms which have embraced advertising are benefitting from its positive impact as they look to…
Fools rush in: AI superstars are not created overnight
Yesterday I was asked by a mate whether I thought they needed a chief AI officer. The reason he was…
Ex-MRM and TMW chief Chris Pearce joins digital shop
Greenpark, a global, performance-driven content and brand publishing agency with virtually no media profile, is aiming to drive further growth…
UK bosses admit tech failings but most aren’t bothered
Over two-thirds of UK business leaders have confessed they are too afraid to admit when they do not understand new…
Even a robot manifesto has Sunak’s Tories on the ropes
The Conservatives might be relying on Boris Johnson to rally the troops – and the voters – ahead of tomorrow’s…
Gen Z says ‘we’ve never had it so good’ as £3.6bn awaits
Rishi Sunak and his Tories might be trying to paint a picture of higher taxes and lower spending power under…