UK lags behind in optimising AI tools but the race is on
Further evidence has emerged of companies’ failure to move beyond AI pilots, with a new analysis revealing only 10% of…
technology
Rolling out AI pilot schemes proves a ‘criticial challenge’
Generative AI has undoubtedly swept through the marketing industry like a dose of salts, with seven-in-ten UK businesses already seeing…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
CMA axes Google and Apple app store probes – for now
The Competition & Markets Authority has been forced to wind up key investigations into Google’s Play Store and Apple’s App…
Estée Lauder turns to AI tool for data-driven makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
Talent recruitment success crashes to a five-year low
The battle for talent continues to rage across numerous industries and sectors, with three-quarters (75%) of recruitment managers believing there…
Industry warns of impending doom over Scots ad cuts
The Scottish Government’s decision to scrap public service advertising for the rest of this financial year – as part of…
Teamwork skills ‘in decline as firms seek AI expertise’
The workplace looks set to become a far more solitary environment, with interpersonal and teamwork capabilities, historically fundamental to the…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…