IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
technology
Just Eat post-purchase AI tool ‘to reward customers’
Online food delivery marketplace Just Eat Takeaway.com has followed rival Deliveroo as well as Asos, Vinted and Macy’s in adopting…
Poor access to data is forcing bosses to turn to gut-feel
Almost nine out of ten business leaders say they must now make decisions faster than ever before yet many simply…
Govt hails £6.3bn deals with US data centre businesses
The Government has today welcomed the “vote of confidence” in Britain made by US firms CyrusOne, ServiceNow, Cloud HQ and…
Rankin blames rise of AI as agency files for bankruptcy
The advertising business run by multi-award winning British photographer Rankin has been forced to file for bankruptcy amid claims that the…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
Accenture Song picks Google chief to drive clients’ DX
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
Fresh encryption warning as Meta fines now top €2bn
The Irish Data Protection Commission has sent out a warning to all online firms over how they store passwords after…
Upbeat UK bosses dismiss marketers’ fears over GenAI
UK chief executives see implementing generative AI as an opportunity to change the nature of work and create a highly…
Oliver brings in former Rapp chief Ed Lee for client role
In-housing specialist Oliver has strengthened its senior team with the appointment of a new executive client partnership director who has…