Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
technology
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Women in technology demand smoother path to the top
The battle of the sexes is still raging in the tech sector with more than two-thirds of women believing that…
‘Smart devices collecting data with reckless abandon’
Tech companies stand accused of making “excessive” requests for access to users’ personal data, with smart devices such as TVs,…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Heineken app helps fans ‘live the moment’ at concerts
Heineken is aiming to encourage music fans across the world to ditch their phones at live events by downloading a new…