Marketing businesses ‘blind to the risks of shadow AI’
Marketing and advertising businesses are being warned about the rise of so-called “shadow AI” on the back of a new…
technology
Digital nets 80% of spend yet ad-free WhatsApp is top
UK digital adspend has now reached £38.07bn – up 9.4% year-on-year – and accounts for more than 80% of the…
Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family
Ikea is overhauling its loyalty scheme by bringing in a points-based system for the first time, while enhancing its mobile…
Man City signs Publicis Sapient as global digital agency
Manchester City FC has signed a multi-year global partnership with Publicis Sapient, to support the club’s ongoing digital transformation strategy,…
Storm erupts over new Google advertising tracking tool
Google has found itself engulfed in yet another data privacy storm following the tech giant’s decision to launch a new…
Charity AI Task Force to bring third sector up to speed
An AI ‘charity task force’ has been launched to champion the responsible, inclusive and collaborative use of the technology across…
Online ad industry at risk as EU aims ‘bazooka’ at Trump
US President Donald Trump’s threat to impose tariffs on the EU could prove highly damaging for the online advertising industry…
Marketing AI revolution ‘still three to five years away’
Fresh doubts have emerged over the marketing industry’s ability to truly tap into the potential of generative AI, with a…
AI adoption soars as top marketers drive transformation
Over nine out of ten marketers are now using AI tools – up from 73% last year – but unlike…
Brands urged to recognise consumers simply want less
Marketers are facing a new fundamental challenge – to add to the already vexing issues of the cost of living…