Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
technology
AI spend set to soar despite mixed results from adoption
The jury might still be out over just how effective AI has been for businesses but there is still plenty…
Havas boosts data and tech with double appointment
Havas has appointed a new leadership team to spearhead the agency group’s future data and tech agenda and accelerate its…
OnlyFans owner spanked by Ofcom over age check tool
The company behind the adult services site OnlyFans has been slammed by Ofcom for failing to accurately respond to formal…
Lloyds dials up Deliveroo to fill top customer loyalty role
Lloyds Banking Group is counting on retail technology experience to keep customers coming back for more, appointing a senior Deliveroo…
US tech giants on the rack as EU risks fresh Trump fury
The European Commission is tightening the screw on US tech giants – risking further threats from the Trump administration –…
Yum! signs AI deal to bolster CX for restaurant brands
KFC, Pizza Hut and Taco Bell owner Yum! Brands is accelerating the development of AI technologies for its restaurants around…
Heineken scours globe for McLoughlins to run Irish pub
Global beer brand Heineken has launched a worldwide advertising campaign to help independent Irish pub owner Joseph ‘Josie’ McLoughlin find a…
Social media giants face ‘full force of Online Safety Act’
Online platforms such as Facebook, TikTok, WhatsApp, Instagram, X, YouTube and Google face multi-million pound fines and even being shut…
‘AI is too often implemented, not adopted,’ study warns
Advertising and marketing bosses might talk a good game about the implementation of AI tools but those at the coalface…