Reach for the sky: Marketers adopt NASA ‘Tiger Teams’
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…
technology
Cannes 2025: Have tech giants finally replaced D’Ott?
As the dust settles on yet another Cannes Lions International Festival of Creativity – and finance directors across the land…
Global drafts in chief to drive data and adtech overhaul
Media and entertainment giant Global, whose business stretches from commercial radio to outdoor advertising, is aiming to bolster its data,…
Yannick Bolloré: ‘AI embedded at the core of all we do’
Havas has launched a counter-attack against WPP Media’s AI strategy – unveiled last week – by using Cannes Lions as…
White, middle-class men dominate WPP CEO shortlist
The battle to succeed WPP global boss Mark Read has kicked off in earnest, although the shortlist is reportedly dominated…
Even tech chiefs admit their content systems are crap
It seems marketers are not the only ones who are struggling with their tech stacks, with a new study revealing…
Delusional bosses think their CX is way better than it is
Business leaders might talk a good game on customer experience, with 92% citing CX as a top strategic focus and…
MSQ hires Brainlabs CEO as first executive media chief
MSQ, the tech, data and creative agency, is beefing up its offering with the appointment of its first executive director…
WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…
Beko returns to McCann to run global brand portfolio
Beko Europe has reappointed McCann Worldgroup to work across its portfolio of brands – Beko, Whirlpool, and Hotpoint – following…