Out in the cold: Bosses keep marketers out of the loop
Three quarters of UK marketers say that key decisions are made by senior leadership without ever consulting those closest to…
technology
Salocin Group gets in bed with no-code AI native Creatio
Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has signed a major partnership deal…
Brits’ trust in how brands use data ‘lowest in the world’
It may be virtually impossible to find a marketer or agency which is not grabbing AI tools with both hands…
AI is paying off but only for those who keep their nerve
Brand owners and their agencies may view AI as the “frenemy” – insisting they cannot survive without the tech even…
AI giant Ekimetrics hires Angie French to drive growth
Ekimetrics – hailed as one of Europe’s most exciting tech innovators by UK Trade Commissioner Chris Barton but still relatively…
Women in tech ‘could unlock £3.5bn a year for the UK’
Britain’s aim of achieving global leadership in AI, digital infrastructure, and advanced innovation is being threatened by a broken career…
Marketers fume as martech fuels catalogue of cock-ups
Sloppy marketing technology is hitting brands where it hurts, with a quarter of senior marketers admitting that they have lost…
Privacy-friendly tools set to resuscitate programmatic
Programmatic advertising is set to shake off major issues around transparency, targeting and measurement which have plagued the discipline in…
Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
Beware the march of the ‘Frankenstack’ martech army
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250…