ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing brand ‘ITV Kerching’, designed to save shoppers money by simplifying the process of finding discount codes across hundreds of online retailers.
Available from the ITVX website and mobile app, ITV Kerching uses tech company Kindred’s technology to search for discount codes from retailers to help consumers search for the best price available for their online purchases.
Following activation, when a user lands on a retailer’s website, coupons are searched for, applied and redeemed with what is claimed to be “minimum effort”.
ITV is citing its own research which has found that 79% of ITVX viewers already use discount codes, while one-third said their usage has increased in the past year. Among those that do not use discount codes, 48% say they do not know where to look, a problem that ITV Kerching is designed to solve by doing the hard work.
The launch of ITV Kerching will be supported by marketing promotion across ITV’s linear channels, ITVX, social media and email marketing.
In addition to the launch, ITV is also investing up to £8.5m of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in Kindred, the company powering ITV Kerching.
ITV commercial managing director Kelly Williams said: “ITV has a long history of championing personal finance and consumer affairs through our programming and the launch of ITV Kerching is brilliant news for our viewers.
“We know that consumers are making more of an effort to save money wherever they can, and this is a really smart bit of tech which scours the internet for eligible discounts and codes and presents them to customers on the sites where they shop.”
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