ITV profits rise as brands flock to Planet V ad platform
ITV has hailed the success of its programmatic ad platform – Planet V – and continued digital transformation for delivering “significant…
ITV
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
‘Britain Get Talking’ creative scoops ECD role at ITV
ITV Creative has hired former Uncommon London chief Tom Houser – who worked extensively on the broadcaster’s mental health campaign…
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
ITV opens creative studio for ad funded entertainment
ITV is aiming for a larger slice of the ad funded entertainment market by launching its own full service creative…
ITVX opens insight study to quiz viewers on advertising
ITV is aiming to further boost its streaming platform with a major consumer insight study, aimed at taking a deep…
eBay gets dressed up for Love Island sponsorship blitz
eBay UK is tapping into its headline sponsorship of ITV2’s Love Island with a new marketing campaign, designed to accommodate people…
Birds Eye launch client for ITVX tool powered by Epsilon
ITV is bolstering its data-driven addressable advertising on the ITVX platform through a partnership with Publicis Media which it is…
InfoSum signs deal with Google for advertising boost
InfoSum, the business which virtually invented “clean room” data collaboration and works with ITV, Omnicom, Boots, Experian, and Kantar, has…