ITV jumps into bed with Global for £1m Birthday Draw
Commercial media and entertainment giants ITV and Global have joined forces to launch a new national weekly prize draw to…
ITV
Major car brands sign up for ITV data-driven ad scheme
Leading car marques Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first to use ITV’s new addressable advertising…
TePe aims to clean up with first TV advertising campaign
Oral health brand TePe is making its TV advertising debut, showing interdental cleaning not as an optional extra, but as…
BA is first brand to fly with real-time ITVX ‘pause ads’
Brand owners can now target consumers with highly-personalised real-time ads when they pause TV shows on ITV’s streaming service, with…
ITV jumps into bed with AMI to open up TV ad market
The Alliance of Media Independents, the initiative launched by the larger Alliance of Independent Agencies to represent and support media…
ITV bolsters data-driven advertising platform, Planet V
ITV has boosted its addressable TV advertising offering, providing increased targeting and insights for major advertisers through its self-serve platform,…
ITV profits rise as brands flock to Planet V ad platform
ITV has hailed the success of its programmatic ad platform – Planet V – and continued digital transformation for delivering “significant…
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
‘Britain Get Talking’ creative scoops ECD role at ITV
ITV Creative has hired former Uncommon London chief Tom Houser – who worked extensively on the broadcaster’s mental health campaign…