Boots and Sainsbury’s sign up for AI ad pilot from ITV
ITV has launched a new tool for advertisers using its addressable TV platform Planet V, which it claims will provide…
ITV
ITVX streaming service set to launch early next month
ITV’s new free streaming service, ITVX, which replaces catch-up service ITV Hub, will finally launch on December 8, with a…
ITV joins top brands in tech and data recruitment blitz
ITV is joining forces with leading companies in the North West for a major recruitment drive aimed at building the…
ITV gets in early as InfoSum launches new data platform
ITV has become one of the first major brands to sign up to a new InfoSum data platform, which it…
ITV unveils ‘game changing’ streaming service ITVX
ITV is ditching its ITV Hub platform for a new streaming service, which it claims will be a boon for brands…
Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
ITV finally launches Planet V addressable TV platform
ITV is at last rolling out its addressable TV ad-buying platform, Planet V, nearly a year after hailing its launch, and…
ITV signs data deal for Planet V addressable TV platform
ITV is beefing up its operations for the launch of the Planet V addressable TV platform by signing a deal…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…